Brief: 

"Luciano’s", a delicatessen that provides high-quality local specialties as well as coffee, homemade cakes, preserves and organic fruit and vegetables, is re-branding their business to propel themselves ahead of competitors in the modern market.

They require a series of posters to advertise their range of products, to be suitable for use in print and online.

The above are visual recordings created with a combination of digital and hand-rendered techniques. I used oil pastels and charcoal to create interesting textures and patterns in the second two designs, and the first uses tablet drawings, and vector designs, and is created using Adobe Illustrator.

The above are fusions of text and imagery, using digital illustrations created in Photoshop, exploring styles and compositions for the final series of posters to be created for Luciano's Delicatessen & Coffee Shop.

(Above) Moodboard of ideas for the final outcome of the project.

Featured below is the final series of three pieces that was submitted as my final outcome.

Thank you for your time!